I worked closely with Mother London and a comedy songwriter to create a fictional music competition for Lion Cereal. We explored far more genres than made it to air, eventually whittling them down to Mumble Rap, Indie and EDM.

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We shot three commercials against green screen, building a different musical world around each act in post. The campaign also resulted in a ten-track vinyl record, making it the only cereal-first album I’ve had a hand in to date.